This is how we used to watch our movies, plain old lowercase…

Now introducing the next gen media center remote control:

Providing the more beautiful uppercase subtitles:

This is the only way to intensify movies without having to ‘pump up the volume‘ !

Coming to a (movie or electronic or amazone) store near you, this summer, or next spring!

Here are some nice definitions and related links about UPPERCASE

# capital: one of the large alphabetic characters used as the first letter in writing or printing proper names and sometimes for emphasis; “printers …
wordnet.princeton.edu/perl/webwn

# Capital letters or majuscules (in the Roman alphabet A, B, C, D, . . .) are also called capitals, or caps. Upper case, upper-case, or uppercase is also often used in this context as synonym of capital. …
en.wikipedia.org/wiki/UPPERCASE

# Capital letters in type.
www.bostonprintbuyers.com/resources/glossary/u.html

# Also known as capital letters, they are the larger characters in a typeface.
www.youthedesigner.com/2007/09/22/design-terms/

# Capital letters of the alphabet, or those characters created by pressing the computer keyboard “shift” key in combination with another …
www.colorconcepts.com/glossary/u.htm

# Capital letters such as A, B, C, etc. Derived from the practice of placing these letters in the top (upper) case of a pair of typecases by …
www.owlsoup.com/foamtrain/glossary/uuu.html

# in typography, capital letters, which gained this alternative name from the standard location in which typesetters stored them.
www.bluemoonwebdesign.com/art-glossary-4.asp